The true story of how Ray Kroc, a salesman from Illinois, met Mac and Dick McDonald, who were running a burger operation in 1950s Southern California. Kroc was impressed by the brothers’ speedy system of making the food and saw franchise potential. He maneuvered himself into a position to be able to pull the company from the brothers and create a billion-dollar empire.
Keywords:
Greed
Ambition
Biography
Family business
Based on true story
Salesman
Corporate greed
Fast food
Corporate power
Franchise
1950s
Burger
Mcdonald's
Movie tag line: "He took someone else's idea and America ate it up."
Character: Ray Kroc
Character: Dick McDonald
Character: Mac McDonald
Character: Joan Smith
Character: Harry J. Sonneborn