Ma Chenggang, a wealthy man in Xihong City, worries that his eldest son is too spoiled to succeed him. Determined to raise a capable successor, he takes an unconventional approach. They conceal their wealth, moving the family to a dilapidated neighborhood, and maintain an illusion of poverty, so that his son could develop qualities such as hard work, knowledge, careful budgeting, physical fitness, and perseverance.
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Production companies:
Character: Ma Chenggang
Character: Chunlan
Character: Ma Jiye
Character: Grandma
Character: Young Ma Jiye
Character: Ma Dajun
Character: Zhang Feifei
Character: Teacher Wei
Character: Boss Jia
Character: Cellphone Store Owner
Character: Host
Character: Bodyguard Sun
Character: Bodyguard Yang
Character: Grandma
Character: Grandpa
Character: Uncle Zhou
Character: Chef Wang
Character: Nanny Aunt Wang
Character: Coach Yu
Character: Teacher Ding
Character: Butcher Shop Owner
Character: Football Player
Character: Funeral Director
Character: Peter Ma
Character: Orthopedic Wang
Character: Driver
Character: English Teacher
Character: English Teacher
Character: Greengrocer / English Teacher
Character: Childhood Jia Qiqiang